Why you need a dedicated career site

The end of 2021 saw record job vacancies in the UK, with the year also giving rise to job-to-job moves in a trend dubbed ‘the great resignation’. This highly competitive talent market means organisations are under increasing pressure to position themselves as an employer of choice. 

Employer branding has become an essential element of talent acquisition in 2022, with many companies looking inwards at their reputation and questioning whether they are doing enough to entice the right people. 

The rise of remote working has further exacerbated this. Companies offering remote positions might never meet employees in person, meaning fancy workplaces and office perks are no longer key to selling their organisation. It places greater emphasis on nailing a career site to ensure it delivers the right messages to potential candidates. 

Getting it right

While your corporate website might do a great job of selling your business to customers, does it sell you as an employer? Some organisations make the mistake of believing their business credentials make them appealing to job seekers. 

Candidates really want an accurate idea of what it’s like to work for you. An easy-to-navigate career site that acts as a ‘shop window’ into your organisation and communicates your values and benefits will go a long way in enticing the right talent. 

Reap the rewards 

Here are just some of the reasons to invest in a career site for your company: 

1. It’s tailored to you

It’s YOUR career site and will therefore be designed in line with your exact requirements. You can take the time to explain why people should work for you and more effectively communicate the business’s ethos, culture, and values. 

2. Easier hiring process

Candidates apply directly to your business, cutting out the middleman. Not only does this put you in control and provide you with valuable data that can feed your future talent pipeline, but it also delivers a seamless candidate experience. 

3. Reduced cost-to-hire 

With online job postings on third party sites costing upwards of £200 (not to mention the added expense of CV database search) and recruiters taking a sizable fee per placement, a career site that generates applicants can save you a considerable amount of money. Of course, the site needs to be optimised to ensure your target candidates can find it, but any investments made in this area will still cut hiring costs by some margin. 

4. SEO

Speaking of optimisation, a career site that features relevant keywords, the correct meta tags, and SEO-friendly URLs can help to optimise not only the career site itself but your corporate site too. The best-ranking career sites feature information on the company, its values and culture and include a news or blog section covering topics ranging from sector insights to those related directly to the company as an employer. All of which will help to boost you up those all-important Google rankings. 

5. Building your database

As previously mentioned, a career site can help shape your future talent pipeline. Providing candidates have opted in, you can save CVs of good people who may not have been successful for a particular role or applied speculatively. This means you’re constantly building a database of pre-screened professionals, which will help you reduce the cost and time per hire even further if they’re successful down the line.

Sold? Let’s get started!

WMP creates and manages dynamic, optimised career websites and microsites to help you maximise talent attraction. In addition, our experts develop engaging social media campaigns that drive relevant responses and applications while increasing your brand awareness. To find out more, contact us on 02039744383 or email [email protected].