Why a bespoke job board makes a difference

With most people searching for new job opportunities online, many organisations are taking the opportunity to create niche job boards to capitalise on their follower base, attract new web traffic and boost SEO. 

How does it work?  

As you are no doubt aware, a job board is a virtual portal that enables organisations to post open roles and job seekers to submit their details to apply for them.

It’s become increasingly popular for organisations and institutional bodies to implement branded job boards as an extension of a website. As well as enhancing user engagement, attracting web visitors and unlocking new user data, job boards can be monetised by charging employers to advertise their roles.

What about the competition? 

With the likes of Indeed, Glassdoor, Monster and Reed, how can a new job board stand out and attract traffic? The keyword is ‘niche’, and here’s why…

According to the Recruitment & Employment Confederation (REC)’s latest Jobs Recovery Tracker, around 221,000 new job adverts were posted in the UK – the fourth highest weekly figure since the start of 2020.

As employers continue to grapple with expansive skills shortages, many are focusing on appealing to more diverse talent pools to access previously untapped talent. As such, they are exploring new routes to market when it comes to advertising roles, with niche job boards key to this.

While they don’t have the quantity of traffic that larger job boards do, niche job boards are vital to receiving higher quality and more relevant applications. It means they have become the fastest and most effective way to secure strong candidates. 

The benefits to you

As well as providing your users with a resource that enhances the experience – a niche job hub for seekers and a recruitment tool for employers – job boards offer an additional source of revenue for you. 

Employers using general job boards or relying on traditional newspaper/trade publication adverts will pay a premium, so even charging in the region of £100-£500 to advertise will enable them to make considerable savings while still delivering you substantial additional revenue.

Don’t want to charge your users to post ads? No problem. By applying data settings, those candidates and employers opting to share their details provide valuable data that you can use in email marketing campaigns that highlight core services, essentially turning job board users into customers.

Additionally, a niche job board will help drive even more traffic to your website and increase domain authority. With job roles aligned to your business area and therefore highly relevant to visitors, the chances of users remaining on your site for longer increase. Not only does this equal healthy web analytics, but it also provides you with additional opportunities to share sales messages related to your core services, meaning potential new customers.

Want to find out more? 

WMP Apply is our job board build and management solution designed for businesses and institutional bodies. Our unique proprietary application offers complete management of job adverts and responses with a secure end-to-end messaging plug-in. Our team of experts also provide additional support with campaign management, targeted banner advertising and branded landing pages to enhance data capture. 

Connect with the WMP team today to find out more about WMP Apply and what implementing a bespoke job board can do for your business.